Handmade in India · One piece at a time
Little pieces
of art, made
by hand.
Jewellery, phone charms, bag charms and fridge magnets — each one shaped, strung and finished by Lovely in her studio. No two are ever quite the same.

Made by hand
Shaped, strung and finished by one pair of hands.
Small batches
Made in tiny runs — when it’s gone, it’s gone.
Gift-ready
Every order arrives wrapped and ready to give.
Ships across India
Packed and dispatched in 3–5 working days.
The collection
Shop by kind
New from the studio
Fresh off the worktable

“Each piece carries the small marks of the hand that made it — that’s what makes it yours.”
Lovely, founder
The maker
Vlyomi is Lovely’s studio for small, joyful things.
What began as gifts for friends became a little practice of making: beads sorted by colour, clay shaped by thumb, wire bent until it sits just right. Vlyomi is where those pieces find their people.
- 01
Sketched
Every design starts on paper, sized for real wrists, ears, phones and bags.
- 02
Shaped by hand
Beads strung, clay formed and wire bent — no moulds, no machines.
- 03
Finished & packed
Checked, polished and wrapped by the same hands that made it.
A small thing, given with care, is never a small thing.
Every order is wrapped by hand and ready to gift. Add a note at checkout and we’ll tuck it in. Free shipping on orders above ₹999.
Find a gift
